CityLife Chats | Bella Sinopoli

CityLife Chats

Bella Sinopoli

This edition we are delighted to catch up with the gorgeous (inside and out) and inspirational Bella Sinopoli, from Bella Boutique Hire. A Cairns based business established in late 2020 with a desire to provide women the freedom to hire luxurious designer dresses, handbags and earrings for any occasion.

Q: Bella what made you launch Bella Boutique Hire?
I just LOVE clothes and feeling feminine and beautiful. I launched BBH because I wanted to give women like myself access to beautiful high end designers at an affordable price. After all we only really wear things once or twice and I just think it’s so wasteful, all these beautiful clothes deserve to be worn more and renting a dress is such a great way to reduce waste and fast fashion.

Q: How do you define fashion?
I believe fashion is an expression of your inner personality. It’s the first thing people notice when they look at you, your appearance and how you are put together. We all have to wear clothes every day and everything you put on is a choice that represents a part of who you are!

Q: Tell me about your personal style?
You’ll never catch me dead in a pair of pants! I don’t even own any jeans! I love classic, feminine cuts and pretty much only wear dresses. I’d say my personal style is Boho Chic. I’ve been called the maxi dress Queen before, I love floral prints and flowing fabrics. It just makes me feel beautiful and comfortable!

Q: What’s your favourite part of your business?
There are so many things I love about my business. Hard to pick just one favourite! So here’s a few! I LOVE when I get to connect with likeminded women and make them feel beautiful. When a client says ‘I feel so beautiful, you made finding an outfit so easy!’ it just makes me sooo happy! I also love having an endless supply of designer dresses and accessories to choose from on the rare occasion that I actually get to go out haha mum life (I have a three-year-old daughter) AND I absolutely love being able to work from home and share my passion with my beautiful daughter. It truly is such a blessing!

Q: What are your favourite brands?
Have you seen my collection? This is a no brainer haha I love Zimmermann! Their classic cuts, feminine fabrics and styles just get me every time! I also love Spell, Alémais, Leo and Lin and peony swimwear just to name a few!

Q: How do you stay updated with the trends in the fashion industry?
I spend too much time on the internet and social media… always scrolling. Ohh and I’m a part of every mailing list.

Q: Who would be your favourite influencer on social media and why?
I have been following Krystal Hipwell on Instagram for years now. I find her so authentic, relatable, beautiful and I love her style. She sets a great example for young mums and I always feel inspired after reading her posts.

Q: What advice would you give someone wanting to start their own business?
Just go for it, nothing ventured nothing gained I say! My husband says you need to have deep pockets haha but seriously you have to spend money to make money and if you are passionate enough you will always find a way to succeed. I originally started this business as just a hobby on Instagram driven by passion with only 10 dresses and now I have more than 100 designer pieces to hire online. I also believe having something that sets you apart from the rest and makes you stand out makes all the difference!

Q: Have you dressed anyone famous?
I can’t believe I get to say yes to this question! I was absolutely honoured to dress the beautiful Rach Finch while she holidayed here in Cairns with her family at the beginning of the year. If all goes to plan with her next FNQ holiday I’ll be dressing her again soon!

Q: What has been a great achievement for BBH so far?
I have been lucky enough to have the opportunity to partner with the Crystalbrook Collection Cairns. This has been both a privilege and a blessing to myself and BBH and I would have to say has played a huge part to the growth and success in the BBH journey so far. I absolutely love using their beautiful properties to do photo shoots, to be a part of their branding and provide a great and sustainable service to their guests at their resorts. I can’t wait to see what the next 12 months will bring!

Q: So how do we hire through BBH?
You can visit the website to see all of our gorgeous stock and to make your booking. We send out beautiful outfits Australia wide but I also love to be able to provide a personal service for my local clientele. Please feel free to book a try-on/styling session and come and visit our show room located in Cairns city. I’d love to meet you and find you the perfect outfit for your next special occasion!