Despite the constant upheaval and pivoting we have become accustomed to, we are always in awe at how Cairns responds to crisis situations and the way businesses continue to be so incredibly resilient. We really are a certain type of people in Regional Australia. Getting through tough times is in our DNA and sticking together and supporting our fellow neighbours is what we do best in these times. We urge you to continue to support our local businesses at every turn. It is important now more than ever before in history. You will find many of our local businesses putting on a very brave face at the minute while racing around madly behind the scenes to keep their head above water emotionally, mentally, and financially. We like to call it the ‘Swan Effect’ – behaving with grace and unruffled feathers on the surface while swimming like crazy underwater where no one can see to meet the current demands.