THE POWER OF PR™ with Danae Jones
Get Your Festive Cheer On
Danae Jones is Managing Director of PR & Marketing firm Danae Jones Consulting Pty Ltd
The festive season is upon us and while many businesses are planning to close their doors for their annual set timeframe, many others remain open, as it is their strongest trading period of the entire calendar year. If you’re a business that is looking forward to the annual shut down, that doesn’t mean your Public Relations needs to wind down as well.The Christmas and New Year period is actually a great time to secure positive, feel good publicity for your business as newsrooms don’t go to sleep over the festive season, they continue to deliver the news each and every day – and they are looking for feel good stories more so than any other time of year. This is a great opportunity to promote your Christmas charity work, something unique you might be treating your staff with as a Christmas gift, or even inviting media along to your end of year events to capture some social pics of your business.
Here are some of my top tips to help you get your Festive PR Cheer On:
Don’t put your publicity on hold
This is a time of year that you can be fun, creative and innovative with your media opportunities. The media love a story to get their audience laughing, or a good Samaritan piece that tugs at the heart strings. There are less people available to interview at this time of year so journalists struggle to fill their papers and news bulletins and are looking for visually appealing and feel good stories to fill the gaps. Think about how you could pitch a story to your local media outlets to not only attract positive PR for your business, but help the newsroom gain a great story to add to their day’s line up.
Everyone is hosting a party in the lead up to Christmas, so take advantage of the time to network and enjoy meeting new people and socialising with your customers, suppliers and staff. Get amongst it and spread some festive cheer and make some new connections!